Last updated: Sept. 5, 2024

This Privacy Policy (“Policy”) explains how CheatBlocker (“we,” “us,” “our”) collects, uses, and discloses information (also referred to as "Personal Information", "Personal Data" or "Data") through our website, online communications, other online platforms, and our products, services and reporting platforms (collectively, the “Services”).

CheatBlocker provides search, detection, and digital advertising fraud prevention services that enable its Clients (“Client(s)”) to (i) scan vast amounts of data across multiple channels to identify potential threats, anomalies, and patterns indicative of fraud; (ii) real-time monitoring and analysis, allowing Clients to quickly identify suspicious activities and take immediate action to protect the integrity of their campaigns.

IN ANY EVENT, CLIENT SHALL OBTAIN AND TRANSFER END USER'S CONSENT FOR EACH DATA PROCESSING PRIOR TO PROCESSING AND PROVIDE A RECORD OF THE END USER'S CONSENT AS REQUIRED BY CHEATBLOCKER. AND AFTER END USER REVOKES ITS CONSENT FOR PROCESSING ITS DATA CLIENT SHALL NOTIFY CHEATBLOCKER IMMEDIATELY. CLIENT SHALL SOLELY ASSUME THE LIABILITY IF IT FAILS TO OBTAIN END USER'S CONSENT PRIOR TO PROCESSING OF SUCH END USER’S DATA OR FAILS TO NOTIFY CHEATBLOCKER OF END USER’S REVOKING ITS CONSENT FOR PROCESSING ITS DATA. FOR INTERNATIONAL TRANSFERS OF END USER’S DATA, CLIENT SHALL ALSO FULFILL ITS OBLIGATIONS AND ASSUME THE LIABILITY AS PER THE ABOVE PROVISIONS

When a Client uses the Services, the following End User (that is, "you" , "your" or "yours") information may be received and processed by CheatBlocker.

"Technical Information": this refers to technical information related to an End User's mobile device or computer, such as: browser type, device type and model, CPU, system language, memory, OS version, Wi-Fi status, time stamp and zone, device motion parameters and carrier.

"Technical Identifiers": this refers to various unique identifiers that generally only identify a computer, device, browser or Application. For example, IP address (which may also provide general location information), User agent, IDFA (identifier for advertisers), Android ID (in Android devices); Google Advertiser ID, Customer issued user ID and other similar unique identifiers.

"Engagement Information": this refers to information relating to the Customer's ad campaigns and End User actions, such as: clicks on Customer ads, ad impressions viewed, audiences or segments to which an ad campaign is attributed, the type of ads and the webpage or Application from which such ads were displayed, the webpages on Customer's website visited by an End User, the URL from the referring website, downloads and installations of Applications, and other interactions, events and actions Customers choose to measure and analyze within their Application or website (e.g. add to cart, in-app purchases made, clicks, engagement time etc.).

Our third party providers (also known as 'subprocessors') only receive personal information about you for the limited purposes of providing us with their services. Examples of those third parties include, but are not limited to:

Our subprocessor list can be requested via Contact@cheatblocker.com.

Personal information may be collected via cookies and tracking technologies embedded within Cheatblocker Services. Cookies are small pieces of information that a website sends to your computer's hard drive while you are viewing the website. We use tracking cookies, such as Google Analytics and Hotjar, to record the Services' user activity and report on what pages and features users utilize.

If you'd like additional information regarding cookies, or if you decide at any time that you no longer wish to accept cookies, other than those necessarily required for the function and operation of Services and the delivery of our Services, please contact us at Contact@cheatblocker.com.

Do not track browser settings:
Some Internet browsers like Firefox, Internet Explorer, and Safari include the ability to transmit “Do Not Track” or “DNT” signals. Since uniform standards for “DNT” signals have not been adopted, we do not currently process or respond to “DNT” signals. To learn more about “DNT”, please visit “All About Do Not Track“.

Most of this data is not directly collected by CheatBlocker, but collected transferred to us by third parties supplied within the online advertising supply chain, such as ad networks, demand side platforms (DSP), supply side platforms (SSP) and mobile attribution platforms (MMP). Where applicable, such parties have obtained consent from the relevant data subject, in order to transfer their data to us.

We currently work with the following mobile attribution platforms (MMP's):

In addition, we use standard web technologies to collect information, including:
"Tags and Pixels" are blocks of code that we and our Customers may use to track your navigation of websites or apps using our technology, and your browsing behavior. We use pixels to synchronize information that we have collected with information independently collected by our suppliers, clients, and other third parties that are interested in providing you with ads.

CheatBlocker's Customers are:

CheatBlocker's proprietary Impression Trackers, Click Server and Install analysis, allow advertisers and ad networks to detect and remove fraudulent app installs from their supply chain. We use the collected data in order to detect unserved, non-viewable or fraudulent impressions, fraudulent clicks and fraudulent app installs.

In particular, we can divide all the potential processing of the data into three different categories:

1. Impression Monitoring. By using the device identifier, IP address and contextual data such as IP geolocation (IP country), visited website, and date and hour of visit, CheatBlocker verifies the Impression meets agreed advertising standards and protects advertisers from fraudulent or illegal practices

2. Click Monitoring. By using the device identifier, IP address and contextual data such as IP geolocation (country), visited website, and date and hour of visit, CheatBlocker identifies patterns of suspicious behavior. CheatBlocker uses the results of the processed data to protect advertisers' advertising budget from fraudulent or illegal practices

3. Install and post install event processing. By using the device identifier, IP address and contextual data such as geolocation, visited website, and date and hour of visit, CheatBlocker can identify cases of artificial or farmed installs and attribution fraud (click stuffing or click injection)

We store log-level data for between 2 days (impressions) to 30 days (clicks, installs, and post install events).

We store aggregated data.

We may store the information we collect, such as the IP address and other information described above, for up to 6 months.

Cheatblocker does not share or disclose Customer Data with any third party, except:

1. Upon our Customer's request– (e.g. to Partners);

2. To our subsidiaries and global branches as necessary to help us support and maintain the Services provided to Customers;

3. To our service providers who help to support our Services – such as data hosting providers and payment processors; Transfers to subsequent third parties are covered by the service agreements with our Customers. These companies are authorized to use your personal information only as necessary to provide these services to us.

4. When legally required (e.g. court orders or other lawful requests by public authorities), including to meet national security or law enforcement requirements;

5. To respond to, or prevent, fraud or to protect the safety of CheatBlocker, its Customers, End Users or the public;

6. As part of any merger or acquisition of Cheatblocker, in which case End User Data may be transferred to the surviving or acquiring entity.

7. We may use the data we collect to compile aggregated or anonymized information. We may disclose anonymized or aggregated information to any third parties at our discretion.

We process your personal data based on several legal grounds, depending on the context and purpose of the processing. These legal bases include:

CheatBlocker does not interact directly with Internet end users, consent must be obtained and transferred to us by our Clients within the advertising supply chain that have a direct relationship with the End User.

In order to obtain, transfer and revoke such consent, we use the following technological solutions:

1. Open Google Settings on your Android device by tapping on 'menu' and then on Google Settings once all apps are displayed on the screen.

2. Locate and tap on the Ads menu under Services.

3. Tap on "reset advertising ID" on the new page. The page lists the current advertising ID on the same page.

4. Confirm the reset when the confirmation prompt is displayed. Once you reset the advertising ID, a new ID is displayed immediately on the same page. Since a new ID is assigned now, advertisers cannot link past actions anymore to the device if only the advertising ID was used for that.

Cheatblocker respects you and your privacy and data protection rights. Depending on where you live, the kinds of personal information we've collected about you, and the nature of how we process it, you'll be able to exercise certain rights over your personal information based on regulations and laws that apply, which may include the right to:

If you request these rights, we may need to verify your identity for security and to prevent fraud.

Under applicable data protection and privacy laws in the EEA and UK, you have the right: (i) to obtain copies of your personal data; (ii) to have your personal data corrected or deleted; (iii) to limit the way in which your personal data is used; (iv) to object to our use of your personal data; (v) to transfer your personal data; (vi) not to be subject to decisions based on automated processing (including profiling); and (vii) to complain to a supervisory authority.

Please note Cheatblocker responds to only verifiable privacy requests received from individuals who wish to exercise their privacy and data protection rights in accordance with the European Union General Data Protection Regulation (EU GDPR).

We prefer to answer your questions, requests, and concerns about how we handle personal information directly. We will make good faith efforts to honor reasonable requests submitted to us. You do have the right to lodge a complaint with EU Data Protection Authorities (DPAs) about Cheatblocker's collection and use of your personal information. For the contact information of the Data Protection Authorities for each European Union Member State, please click here.

Cheatblocker operates as a Business to Business ('B2B') cyber security operations company, and the CCPA provides consumers (California residents) with specific rights regarding the processing of their personal info. Cheatblocker only responds to verifiable requests received from individuals who wish to exercise their privacy and data protection rights in accordance with applicable data protection laws. When contacting us, please provide us with detailed information about the personal information requesting we correct, update, amend, or remove, and the timeframe and manner in which we came to collect your personal info.

We will not sell, trade, or rent personal information of a California resident. Specific to the personal information we are responsible for as a data processor in our Services, if you would no longer like to be contacted by one of our customers or would like to have your personal information corrected, updated, amended, or removed, please contact our Cheatblocker Customer (“the data controller”) directly. Requests submitted to Contact@cheatblocker.com regarding personal information we hold as a data processor will be forwarded to your Organization.

Cheatblocker will not discriminate against you or our customers (e.g., through denying Services, or providing a different level or quality) for exercising any of the privacy and data protection rights afforded to you.

Subject to exceptions, we can receive requests for disclosure or deletion of personal information that we handle as a Data Controller. You can submit requests through Contact@cheatblocker.com.

If Cheatblocker obtained your personal information via a third party acting on your behalf, you should contact the company/entity or person you provided your information.

We do not knowingly collect information relating to children. If we learn that we have collected personal information from an individual deemed to be under the age of 16, we will take appropriate measures to investigate and address the issue promptly. The use of our Services are specifically for delivering cyber security operations solutions to businesses and not children.

We operate servers around the world and the data used by our technology is transferred to the European Economic Area and the United States. If you are located outside of the European Economic Area or the United States, please be aware that any information you provide to us may be transferred to the European Economic Area or the United States. We implement appropriate safeguards to protect your personal data during international transfers.

You have the right to inquire about the details of any international data transfers and the measures we take to protect your data. If you have any concerns, please contact us for further information.

1. Information Security

We secure information you provide on computer servers in a controlled, secure environment, protected from unauthorized access, use, or disclosure. We maintain reasonable administrative, technical, and physical safeguards in an effort to protect against unauthorized access, use, modification, and disclosure of Personal Information in its control and custody. However, no data transmission over the Internet or wireless network can be guaranteed. Therefore, while we strive to protect your Personal Information, you acknowledge:

• there are security and privacy limitations of the Internet which are beyond our control;

• the security, integrity, and privacy of any and all information and data exchanged between you and our Website cannot be guaranteed;

• any such information and data may be viewed or tampered with in transit by a third-party, despite all best efforts.

2. Data Breach

In the event we become aware that the security of our Website has been compromised or your Personal Information has been disclosed to unrelated third parties as a result of external activity, including, but not limited to, security attacks or fraud, we reserve the right to take reasonably appropriate measures, including, but not limited to, investigation and reporting, as well as notification to and cooperation with law enforcement authorities. In the event of a data breach, we will make reasonable efforts to notify our Client, and our Client shall notify affected individuals if we believe that there is a reasonable risk of harm to End User as a result of the breach or if notice is otherwise required by law. When we do, we will post a notice on our Website and/or send our Client an email.

CheatBlocker may change and update this Privacy Policy at any time. If we make material changes to our Privacy Policy, we will notify you through a notice on our Website home page. Any material change or update to this Privacy Policy will be posted on our Website under "Privacy Policy". The date the privacy policy was last revised is identified on the top of the first page. We recommend that you periodically review this Privacy Policy for any update. Your continued use of CheatBlocker's products and services after the effective date of any changes will constitute your acceptance of all of the changes. CheatBlocker's updated Privacy Policy will apply to information that we collected after the effective date of the changes; all information collected prior to that will be subject to the terms of the then-current version of our Privacy Policy.

This Privacy Policy is incorporated by reference into our Terms of Use available here, you must comply with this Privacy Policy and our Terms of Use.

If you have questions regarding our privacy practices, please submit a privacy inquiry or send us an email at Contact@cheatblocker.com.